Interactive Marketing

Case Studies

IBM has extensive case studies on e-commerce as part of its ebusiness initiative:
http://www.ibm.com/e-business/ecommerce/case_studies
The case studies have a marketing orientation and are grouped by:
    • Increase market size
    • Reduce costs
    • Customer service
    • Enhance brand value
Broadvision is a leading product for personalising relationships with Internet customers. For case studies go to http://www.broadvision.com/ and choose the customers option. Case studies are available in these areas:
    • Financial Service
    • Retail/Distribution
    • Technology/Manufacturing
    • Telecommunications
    • Travel
Openmarket (http://www.openmarket.com/) is one of the main providers of e-commerce systems for companies such as Sony, Acer and the Wall Street journal. Their virtual library has several case studies in .PDF format and useful white paper in the following areas:
    • A Return on Investment Guide for B2B Internet Commerce
    • Avoiding Channel Conflict White Paper
    • Business-to-Consumer Internet Commerce: The Opportunity is Now
    • Integrating Content and Commerce
    • Internet Commerce: Realizing the Vision
    • Internet Commerce: The Open Market Transact Solution
    • IPS Overview
    • Personalization
Internet Marketing Resources Industry Analysts Web Development Tools
  • Homesite is a tool for developing websites, and a free evaluation copy is available from
http://www.allaire.com/products/homesite/
  • Macromedia offers a large number of web development tools, e.g Dreamweaver & Flash
  • Website Tools - NetMechanic's Website maintenance services provide Webmasters with automated online tools for checking links, loadtime, browser compatibility, spelling and HTML syntax. These tools help Webmasters create and maintain Websites to the highest integrity with ease and simplicity.
  • Hot Dog HTML Editor
  • The IBM E-Commerce Assistant evaluates the issues involved in trying to market a product or service on the Internet. Six (6) Internet marketing characteristics are analyzed, scored and reported: Target Market, Product/Service and Branding, Distribution, Price, Promotion, and Marketing Environment.
The analysis can be used for: 1. Identifying strategic strengths and weaknesses your Internet marketing plan;
2. Prioritizing which offerings have the best chance of marketing success on the internet (multiple iterations).Can be found at: http://advisor.internet.ibm.com/inet.nsf/eye?OpenForm and is based on the Bullseye Marketing Model. On-line Marketing News Internet Marketing Discussion Boards On-line Search Engine Tools Electronic Commerce Resources>


Indexes, Abstracts & Library Catalogs


 

Information on Companies, Markets & Industries


 
 
Mary-Anne Williams

May 1, 2001